The Social Media Marketing Plan
Your social media marketing strategy should start with a plan:
Social Media Marketing and Action Plan
- Like a traditional marketing plan, this should include a SWOT (strength, weakness, opportunity, threat) analysis, on-site and off-site goals and initiatives, which benchmarks, competitive analysis and more.
It should define:
- Who will be executing your strategy (e.g. you, your employees, independent contractors)
- What tools you should be using to track, measure, analyze and manage your strategy (e.g. Radian6, Google or Omniture analytics, Hootsuite)
- Which social networks you need to focus on (e.g. Facebook, Twitter, niche communities)
- How to enter your chosen social networks organically
- How you should build out your social profiles (e.g., your message, content, profile photo)
- What kinds of badges, graphics and other calls-to-action you need to incorporate (e.g. badges on your website to your social profiles, Facebook splash page)
- What related tools you should add to your website (e.g., blog, widgets)
- How to listen (e.g., monitor communities, keep an ear on your competitors, hear what others are saying about you or your brand)
- More…
