Making a Facebook Fan Page is one of the best ways for businesses of all sizes to use Facebook. Its an integral part of any Facebook account you set up and will help you promote whatever idea you want, from a charity to real estate and beyond.

Facebook pages are valuable in that they offer away to highlight what you know best or what you want to highlight. However, you can’t just create a page and not use it, otherwise there’s no point. You need to have a long term goal – identify why you’re going to set the page up, how you’re going to use it (e.g. your strategies) and what the ultimate goal is for your Facebook page.

Through your fan page you will connect with clients and visitors on a more personal level. You can do many things with your FB fan page, from adding applications and videos to p0lls and much more.  You can even send updates to your fans (people who join your page) via bulk emails.

People who become your fans can leave comments on your wall, upload photos and videos, join and create discussion groups and topics, ask questions and beyond.

Ultimately, setting up a Facebook Fan Page is something every business needs to look into.