by Aurora on January 20, 2012
Your social media marketing strategy should start with a plan: Like a traditional marketing plan, this should include a SWOT (strength, weakness, opportunity, threat) analysis, on-site and off-site goals and initiatives, which benchmarks, competitive analysis and more. It should define: Who will be executing your strategy (e.g. you, your employees, independent contractors) What tools you [...]
by Aurora on January 19, 2012
Ok, so there are lots of tips for this, but one of the most overlooked and, imo, important, is a “we will get back to you after the weekend” notice. This is especially important if you have a very active page, but don’t have the resources or staff to support your page over the weekend. [...]
by Aurora on January 18, 2012
While this should be common sense, I cannot count the number of times I have been tagged (or seen others tagged) in embarrassing photos: friends, potential co-workers, family…the list goes on. Here are 5 reasons you shouldn’t tag the people you know on Facebook without their knowledge: 1) In general, people don’t understand how to [...]
