Effective Writing

Today’s topic centers on the use of overly complicated language. It is directed, of course towards the archaic musings of academic journals and the elitist drivel of snobbish websites.

Using big words and complicated prose is unnecessary and potentially alienating to your readers. In the same vein, grandiose, mellifluous sentences and excess verbiage expounding on the merits of your indelibly unique product and the synergistic experience of using it are damaging to your writing and to your content.

This doesn’t mean you can’t be creative and descriptive. Look at books like Jesus’ Son or marketing geniuses like Seth Godin. Better yet, read the Clue Train Manifesto.

In short, avoid long words that are hard to read and harder to say. They don’t make you sound more intelligent; on the contrary, they make you sound like you’re trying too hard.

To recap: ensure your writing is clear, strong and concise. Writing that appears lofty, hokey, or over your readers’ heads is sure to drive them away.

Bad grammar is yet another pitfall that is common in writing, and the internet happens to be an effective sink hole. Not only is it unpleasant to see, but it can create a feeling of carelessness that isn’t lost on a reader. Bad grammar can dilute your customers’ confidence in your product or service because it shows a lack of professionalism.

Luckily, there is an easy solution to bad grammar: repetitive proofreading. For most people, once is not enough. Lather, rinse and repeat. In addition, have at least two other people proof your work for you.