About Me

I have always been fascinated by the ways human beings communicate with each other. Coming from a background in anthropology and technology, I have a deep, abiding interest in the melding of relationships, culture and technology.

When I tell someone I work with social  media, many times I get comments like “oh, so you play on Facebook and Twitter all day ” or  “So what is it you do again, exactly, something with Facebook, er, or MySpace but I’m not sure…?” Sigh. C’est la vie.

So what is a social media specialist? If you define a specialist as a person who is skilled in, and concentrates primarily on, a particular subject  - that’s me.  Many descriptions abound for people working in this field: social media strategist, social media evangelist, social media maven, social media enthusiast, social media consultant, social media coach, social media expert…confusing right?

But if you condensed all those terms into a single concept, it would be this: a skilled craftsperson with in-depth  knowledge of social media (SM) who can help you create and implement a solid strategy, set achievable marketing goals, measure and analyze results, and understand your company’s potential.

If you have questions, want to discuss your ideas, or get some sound advice – contact me. I care most about helping you find your way through the hype and pointing you in the right direction. Or if you live in the Los Angeles area and want to chat about social media over something yummy, let me know.

My time is currently limited, but if I can’t help you, I probably know someone who can:)

So what have I done?

• Authored SEM, social media and pro writing blogs
• Managed various online communities
• Built/ implemented social media strategy and action plans
• Managed small businesses
• Authored SM ebook/various training guides (for companies)
• Managed various projects related to link building and article marketing

And what am I best at?

• Extensive social media marketing strategy & action plans
• Competitive and market research & analysis
• Online community management
• Social media consulting

Who can speak for me?

Please see http://www.linkedin.com/in/aurorabrown as well as below:

“If you want to book your face to be on my space and then ning your squidoo all over the social network scene, you better know how to twitter and backflip. If you don’t, you’ve just stumbled upon a solution. Get Aurora, as she can furl and propel your message so that everyone will read it – and that’s just delicious.” – Stefan Swanepoel

“Aurora’s bold embrace of change coupled with her ability to mold herself to any situation makes her not just important, but of the essence for a modern workplace . Her subtle, but accurate appreciation for what makes something truly beautiful is a beacon of light in world of mediocrity. Even if only few people would read it, to her each sentence was a canvas to be perfected. That kind of dedication and love for one’s work is hard to find. She’s highly missed at our company.” – Solomon Rothman, CIO Search Marketing & Web Development, Social Media Systems Online Marketing Company

“Aurora is a wonderful human being, great worker: sharp and reliable – brilliant and prolific writer and editor. She is also very tech savvy, and very quick.” – Israel Rothman, CEO Chairman, Social Media Systems (.com) LLC

“Aurora is an enthusiastic and motived manager. She is always extremely helpful, and focused on the goals of the team. I know that she consistenly goes above and beyond in all aspects of her position. She is a self-starter and a great asset to any team.” – Janel Crisp, Project Manager, Authority Domains

“Aurora is an excellent person to have on any team. She is intelligent, wise and caring. She is always looking for ways to better the work and help those around her to improve and adapt to new projects. She is both inspiring and supportive of others. Auroras greatest strength lies in her ability to adapt her experience to new projects.” – Mark Walker, Customer Relationship Manager, Social Media Systems