Bad technical writing. It screams at you from every proprietary page of a comprehensive, network-enabled, specialized technology and advanced application company’s website…
What?
Welcome to the land of techno-babble. Fraught with pitfalls, sinkholes and swamps, it is a land where heavy paragraphs drag you down; sentences trip you up; your eyes glaze over strange words; and service pages provide hazy “solutions.”
Sadly, many people get lost in this land and don’t know where to go or what to do. Give them what they really want and lead them out of confusion; tell them what you do in bold, powerful language that is simple and effective.
Above all else, good technical writing must be accessible. Visitors should leave your site as customers, with a clear understanding of what your product or service does and what it will do for them.
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