Aurora M. Brown - Social Media Specialist

A growing phenomenon in the world of words is the use of the suffix -ize. Though it’s acceptable to summarize and harmonize in good taste, there’s rarely, if ever, a reason to utilize or prioritize. Don’t smack -ize onto a noun to create a verb. It sounds worse and a better word always exists.

The word utilize is especially annoying. Use works as well or better, and it doesn’t convey the same coldness and sterility that characterizes the term ‘utilize.’ The same goes for words like prioritize and finalize.

Using the -ize suffix to create a verb immediately separates the viewer from your language. No longer is it intriguing and interestiing, but dull and hollow.  There are some words like harmonize and summarize that can be used sparingly, but please, never, ever containerize!