A common disease that plagues most writing, “fluff†refers to using many words to say little or nothing at all. It is also referred to as “filler.”
Fluff is found in a lot of writing, and is especially rampant on the internet. Take a minute and read any random article, piece of copy, or content and you’ll probably notice that half the stuff you’re reading doesn’t actually say anything. Kind of like this post. Annoying, huh?
A three hundred word article packed with good information is better than a five hundred word article that pads the information, or lack thereof, in a bunch of useless rubbish. It is about quality over quantity.
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